Why Your Builder Choice Makes or Breaks Affiliate Success Here’s something I wish someone had told me earlier: The website builder you choose isn’t just a technical detail—it can make or break ...
The PASTOR Copywriting Framework isn’t about selling harder — it’s about connecting deeper.Created by Ray Edwards, PASTOR guides readers through a story-driven journey that builds trust before asking ...
The Curse of Overwriting (Steven’s Take) When I started writing copy, I thought more words meant more value. I packed every headline with buzzwords. My landing pages read like whitepapers. My ...
Why Stories Sell (Steven’s Take) When I first started writing copy, I avoided storytelling like the plague. I thought stories were for novelists—not marketers. I wanted to sound “professional,” so ...
Why PAS Still Works (Steven’s Take) When I first stumbled across the PAS formula—Problem, Agitate, Solve—I thought it was too simple to be powerful. But I was wrong. Dead wrong. The first ...
What is AIDA? If you've ever studied copywriting, chances are you've heard of AIDA. It's one of the oldest and most reliable frameworks in the game—used in everything from 1960s print ads to today’s ...
I’ll admit it: I spent my first two years chasing copywriting “formulas” like a desperate magician hunting for the perfect spell.AIDA, PAS, BAB, 4P — I memorized them, applied them, even taught them. ...
The Cost of Missing Essential Features (Steven’s Confession) I used to think every website builder was “good enough.” If it looked slick and could publish a page, that’s all I ...
The Starting Point: Why I Almost Quit Affiliate Marketing I’m not here to sugarcoat anything—my first year in affiliate marketing was rough. I tried every “free traffic hack,” wrote ...
Why Go Free? (Steven’s Confession) I get it—spending money on a website builder when you haven’t made your first affiliate sale yet feels risky. I’ve been there. My very first affiliate site? ...
