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What is the Emotion–Logic Framework? Emotion–Logic is a simple yet powerful persuasion framework that starts with the heart and ends with the head. It ...

What is Picture – Promise – Prove – Push? If you've ever felt overwhelmed trying to structure your copy in a way that actually leads to action — this ...

The Pain of Mistakes You Don’t See Coming (Steven’s Confession) The worst affiliate mistakes aren’t always the big, obvious ones—they’re the small slips ...

Why Your Builder Choice Makes or Breaks Affiliate Success Here’s something I wish someone had told me earlier: The website builder you choose isn’t just a ...

The PASTOR Copywriting Framework isn’t about selling harder — it’s about connecting deeper.Created by Ray Edwards, PASTOR guides readers through a story-driven ...

The Curse of Overwriting (Steven’s Take) When I started writing copy, I thought more words meant more value. I packed every headline with buzzwords. My ...

Why Stories Sell (Steven’s Take) When I first started writing copy, I avoided storytelling like the plague. I thought stories were for novelists—not ...

Why PAS Still Works (Steven’s Take) When I first stumbled across the PAS formula—Problem, Agitate, Solve—I thought it was too simple to be powerful. But I ...

What is AIDA? If you've ever studied copywriting, chances are you've heard of AIDA. It's one of the oldest and most reliable frameworks in the game—used in ...

I’ll admit it: I spent my first two years chasing copywriting “formulas” like a desperate magician hunting for the perfect spell.AIDA, PAS, BAB, 4P — I ...