Amazing Selling Machine Review [2021] – The Best FBA Training Course

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Amazing Selling Machine is a сourse that aims to teach you how to make money online by selling products on Amazon

9.6 Total Score
Amazing Selling Machine The Best FBA Training Course

Amazing Selling Machine is a сourse that aims to teach you how to make money online by selling products on Amazon

9.6Expert Score
9.3User's score
  • Entrepreneurial skills.
  • Brand awareness and development.
  • The community of experienced mentors.
  • A complete Amazon FBA training system all in once place.
  • Community support to keep you motivated, accountable and answer questions.
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Amazing Selling Machine Introduction

Amazing Selling Machine is a сourse that aims to teach you how to make money online by selling products on Amazon. It was first launched by Jason Katzenback and Matt Clark in 2012 and has been updated frequently since.

Amazing Selling Machine Review – What is Amazing Selling Machine?

“ASM has changed my life in so many ways that I really don’t know where to start*” – With over 30,000 members from over 120 countries, Amazing Selling Machine (ASM) is one of the best online business training programs ever created! ASM helps you build your own successful brand leveraging the massive power of Amazon as fast as possible – even if you have zero experience.

Amazing Selling Machine is essentially an Amazon FBA course. It teaches you how to set up an Amazon Seller account, find a product to sell, marketing that product, and making money. The course is marked to the retired populous and youngsters as both of these markets are highly susceptible to Get Rich Quick scheme & financial frauds. The marketers & affiliates of AMS make claims like, “This is a life-changing course”, “Students of this course already have a seven-figure Amazon business”, and so on. But these claims only go to show the potential of an Amazon Seller business, not the effectiveness of the course.

The ASM course was first available in 2012 with an updated version released each year. The latest version is Amazing Selling Machine 12 (ASM12). These updates make sure that the course includes all the latest Amazon changes and also cutting edge marketing strategies. founders have no proof of ever being an Amazon Seller, and one of them even claims to have made $120 million in sales of all his businesses combined

Amazing Selling Machine FBA Training Course 2021
Amazing Selling Machine is a сourse that aims to teach you how to make money online by selling products on Amazon

ASM Team Has Worked with the Popular Celebrity Figures in Business Industry Like:

Amazing Selling Machine - ASM Team

Amazing Selling Machine – The Course Work?

In this section of the Amazing Selling Machine review, we’ll cover the surface of this course. The Amazing Selling Machine Review 2021 – course includes:

  • The brand new 9-module online web class – First you’ll have the introductory “welcome” module, and then 8 regular modules. These modules begin at ground zero. You’ll thoroughly go through adapting to the right success mindset, investigating potential products, separating yourself from your competitors, building or tweaking products, building your brand identity, marketing your product, picking the right price point, selling your product, rinsing and repeating, or making an exit strategy and then again, rinsing and repeating. You’ll cover every single detail that will guarantee you to start making money on Amazon, and most importantly, to start making a profit.
  • Access the private and exclusive community – By purchasing the Amazing Selling Machine Evolution 2021 you get platinum lifetime access to the Amazing Alliance Community. This community is not only full of amazing members but it’s also very active. This will get all of your uncertainties answered in no time. This community is a very valuable feature of the Amazing Selling Machine Evolution course because there are so many valuable people sharing valuable experiences and advice. Best of all, members of this community are on different expert levels. There are people that are just starting out that you can relate to, and there are also people that have already been through this course and can answer any of your questions, and there are experts who have already made a life-changing career on Amazon that can motivate you and give you a glimpse of what you can achieve through following the Amazing Selling Machine Evolution course instructions.
  • Over 180 hours of video training – You’ll have quality video tutorials to watch and their step-by-step approach will prevent you from getting overwhelmed by all the information. A significant detail is that later on if you have the need to brush up on some module, you have PDF files that basically cover everything, so you can go through them easily.
  • Performance checklists and profit calculators – you’ll get to build and use your performance checklists so your goals can be crystal clear and you’ll use neat profit calculators so you can work out the revenue your business generates and see how much profit you’re making.
  • Personal support from the ASM mentors – The Amazing Selling Machine Evolution mentor program is pure gold. When you go through all the modules, your business should be on the verge of starting. And that’s when you can use the access to the community of elite Amazon sellers. These members are chosen by the Amazing Selling Machine Evolution founders and are there to help you through your journey and enhance your overall experience. Ask away.
  • The private resource vault – The resource vault is the practical push you need after all the theory. In this vault, you’ll find the founders’ private list of connections and contacts, and helpful resources they used in their businesses. Implement away, these are the things that have been proven to work.
  • Actionable worksheets, scripts, and templates – If you don’t want to start from scratch, use the templates that are already working, tweak a little here and there until you can create your own template.
  • Priority access to industry events – As a member of the Amazing Selling Machine Evolution 2021, you get priority access to sign up for Amazing’s live events, including an event for eCommerce business owners, SellerCon. You’ll get the best pricing and availability for event tickets.

Along with all of this, you’ll also get:

  • 30-day no-risk money-back guarantee – If you purchase the Amazing Selling Machine Evolution 2021 course and realize that it isn’t the right fit for you, you’re protected by a 100% 30-day money-back guarantee. If you don’t see yourself getting what you’ve expected from this course, contact Amazing within 30 days and they will give you a full refund. During the 30-day process, you’ll get to experience a big part of the Amazing Selling Machine Evolution 2021 course, you’ll have enough time to try out almost every feature without any risk.
  • Your business is backed up by their success agreement – From the moment you join the Amazing Selling Machine Evolution 2021 course you’re backed up by Amazing’s success agreement. In other words, you have 6 months from joining the course to going through the entire program to see if this business is the right business for you. As long as you follow through on all the steps from the web classes and get to the point of launching your product before the 6 months, Amazing will cover you for the 6 months and reimburse you for the unsold inventory (within a certain limit of up to $5,000). You can basically build your business risk-free and Amazing will cover it.
  • Monthly group coaching calls – You’ll get the opportunity to be a part of the live coaching calls with co-creators of the Amazing Selling Machine Evolution 2021 course, the Amazing Selling Machine Evolution Mentors, other Amazing Selling Machine course members, and even special guests. You can get your questions answered live.
  • Access our ASM automation tool suite – You’ll have 12 months of free access to these automation tools. Use them to grow your business by automating your emails, keyword research, and advertising.
  • The ultimate tool suite – All the tools you need for a successful launch!
  1. Exclusive product opportunity tool – This is a Google Chrome browser plugin that will help you find the best products fast. You’ll be able to work out accurate sales numbers by using proprietary data that Amazon doesn’t give you. Achieve consistent profit by picking the right product with confidence by looking up your price, rank, and sales history.
  2. Product analyzer tool – This tool will automatically perform in-depth market analysis on all of your potential products. Review all of your options on one easy-to-use platform and get a clear recommendation for the very best product to sell in seconds.
  3. Perfect keyword tool – With this tool, you can find high in sales opportunities and low in competition. Save time on keyword research, get the right keywords for ranking and for advertisement and get faster profit on your products!
  4. Rapid product launch tool – This tool will help you to rank on Amazon and rank fast. With this tool, you can access thousands of buyers on a private ASM database. 


Everything That Comes With ASM

  • The Brand New 9-Module Online Web Class – Start, launch, and scale on Amazon FAST with this step-by-step program you can watch anytime right from your own home!
  • Access the Private and Exclusive Community – Get insider-only strategies and meet top Amazon sellers in the private community. Lifetime access included with ASM!
  • Over 180 Hours of Video Training – Learn the latest marketing and operations strategies that 7-figure Amazon Sellers use to launch new products and drive sales today
  • Performance Checklists and Profit Calculators – Get the tools to determine your profit margins, pricing, and cash flow so you can consistently grow your business
  • Personal Support from the ASM Mentors – Build your business faster no matter your experience level with this team of highly successful Amazon sellers ready to help you
  • The Private Resource Vault – Access our own personal contacts and resources and get private discounts with this special component of ASM valued at over $10,000 alone!
  • Actionable Worksheets, Scripts, and Templates – Know exactly what to say to negotiate with your suppliers, what keywords drive the most traffic to your listing, and what to automate so you can run your business on autopilot.
  • Priority Access to Industry Events – Be the first to sign up for our live networking events and workshops, including our flagship event, SellerCon

ASM Additional Bonuses

  • The 30-Day Money-Back Guarantee – Get a 100% refund anytime in the first 30 days if ASM isn’t right for you!
  • Your Business is Backed by Our Success Agreement – If you launch your new Amazon product and execute the marketing strategies taught inside of ASM in the next 6-months, you will be eligible for full reimbursement of your ASM payments PLUS up to $5,000 in any unsold inventory!
  • Monthly Group Coaching Calls – Join the co-creators of ASM, the mentors, special guests, and all of the other members to talk about the training, the latest strategies, and to get answers LIVE to your questions.
  • Access Our ASM Automation Tool suite – Grow your business quickly by automating your emails, keyword research, and advertising as much as possible with free access for 12 months.

ASM Plus The Ultimate Tool Suite…

Exclusive Product Opportunity Tool – Use this Chrome browser plugin to find the BEST products FAST.

  • ✓ Pull accurate sales numbers using proprietary data that Amazon does NOT give you
  • ✓ Get price, rank, and sales history so you can confidently
  • ✓ Confidently pick a product that will produce consistent profits for years

Product Analyzer Tool – Perform in-depth market analysis automatically on all your product opportunities.

  • ✓ Upload your list of product opportunities for an analysis of everything going on in the market
  • ✓ See all your options at-a-glance on one easy-to-use platform (no more spreadsheets!)
  • ✓ Get a clear recommendation for the VERY BEST product opportunity to sell in seconds (not hours)

Perfect Keyword Tool – Find hidden opportunities that have high sales and low competition with the click of a button.

  • ✓ Know exactly what keywords to target for ranking and ads
  • ✓ Get faster profits on new products
  • ✓ Save HOURS doing keyword research on your own or trying to figure out which keywords are best from a list of thousands (which is what most keyword tools give you)
Rapid Product Launch Tool – Rank on Amazon fast using a 100-year-old retail strategy adapted for ecommerce.
  • ✓ Access thousands of buyers ready to buy your product on a private database that no one outside of ASM can tap into
  • ✓ Get real sales from real people
  • ✓ Beat out competitors with hundreds of reviews even if you only have a few
Amazing Selling Machine FBA Training Course 2021
Amazing Selling Machine is a сourse that aims to teach you how to make money online by selling products on Amazon

The Amazing Selling Machine Modules

  • The Welcome Module: Welcome Module: The Business Process & Mindset
    • This ‘welcome module’ is made up of 14 lessons, and should take you about 1 1/2 hours to complete.
  • Module 1: Building Your Product Opportunity List
    • Module 1 is made up of 23 individual lessons, and of course, goes into the basics of becoming an Amazon seller.
  • Module 2: Suppliers Samples and Profit Numbers


    • You’re not here to waste time, this module in Amazing goes straight into the ‘meat and potatoes’ and shows you how to get sample products!
    • (ALWAYS get a sample before making a large purchase to re-sell)
  • Module 3: Ordering Your Inventory and Creating Your Brand
    • Read the name of this module again..say it out loud with me “Creating your Brand”.  Doesn’t that just sound….right?
    • You’re here to build a brand for yourself, not just pushing one product. (After all, how else will you crush your competition?) <img draggable=” />
    • This module is about 16 lessons long, and by now you should have your product samples on the way or already in your hand.
    • You’ll learn how to choose the best supplier for your business, prepare inventory, create a brand name the Amazing Way, and more!
  • Module 4: Building Your Brand Assets
    • This module consists of 14 lessons, and goes into some of the supporting items you’ll need set up for your business, such as a Brand Facebook Page, a brand website, youtube-affiliate-marketing/”>Youtube” href=””>Youtube, Twitter, Pinterest pages etc.
  • Module 5: The Perfect Product Page
    • If you’re promoting the same thing, or something similar to your business competitors, your product page on Amazon is how you’re going to make yourself stand out.
    • In this module, you’ll learn how to craft the PERFECT Amazon Listing (I’ll do your first one for you as a bonus for buying via my link), initial strategic keyword research, creating a traffic-grabbing product title, bullet points that  differentiates you from the competitors, creating a compelling product description that actually gets read, and much, much more!
  • Module 6: The Perfect Product Launch
    • Uh oh – stuff is about to get real! This module goes into things such as preparing your first Amazon FBA shipment, a walkthrough of the entire process, getting initial product reviews, using amazon giveaways, ranking your product IN amazon and a ton more!
  • Module 7: Advanced Marketing and Traffic Tools
    • This module consists of 11 individual lessons, and covers things such as your performance checklist, how to better optimize your Sponsored Ad listings, your ongoing content marketing strategy, marketing services, lightning deals, and my favorite – “The Raving Fan Customer Service System”.
  • Module 8: Taking Your Business to the Next Level
    • While ths is the last of your WEEKLY lessons, trust me, it’s only the beginning of your ‘adventures with FBA’.
  • Module 9: Coaching Calls & Other Live Calls
    • This module contains 13 lessons, consisting of monthly coaching calls for early 2020, as well as live Q&A’s with Matt & Mike, Mentor Calls, and some bonus training on Shopify dropshipping!
  • Module 10: Supplemental Lessons and Updates
    • Module 10 just consists of some new updates to the perfromance tracker, Many Chat, and a few other helpful ‘odds & ends’.


Amazing Selling Machine review by users

“A Great Course But It’s A Tough Industry”

I dedicated the last 2 years to studying and implementing the course and starting my own business. I followed all the training and basically devoted my life and energy to it for the first year straight.

The course does a really good job of presenting all the concepts and materials in an organized way that leads to execution and has an amazing community that is a lifesaver in most situations.

But the reality is at the end of the day I am not sure if I have broken even yet.

I wouldn’t say that it is the course’s fault because they can’t guarantee success. Although I did everything they instructed, went to the live events, and DID learn so much about myself and entrepreneurship in the process which has been life-changing… there are variables involved that are out of the course’s hands.

Such as the pandemic hit shortly after I got up and running. And the other main variable was that I did not have much upfront capital which I think all courses greatly downplay.

These days Amazon gets more and more competitive by the day and I never had enough capital to keep up. And with my supply chain being affected by COVID, I never gained the financial momentum I needed to succeed.

I learned so much about branding and business through this course but I haven’t reaped the financial reward by any means yet.

But I still have only been able to afford 1 product after these 2 years and that is not how this business model is meant to be executed.

So if you have the upfront capital in the amount of tens of thousands of dollars to start and the determination to make it everything for the next year or so, I think it is currently still a good investment.

Validated Reviewer 1

“Decent course but Amazon FBA game is too expensive for me”

Amazing Selling Machine helped me navigate Alibaba/Amazon for sourcing and fulfillment of my product. The training is good quality and professionally put together in actionable pieces of advice.

But I would only recommend it if you have deep pockets and already have a product that you think will sell.

I did the course under the impression Amazon FBA is all about finding a small pain point. Get it made cheaper in China. Then all you need to do is get to the top of Amazon store listings and with the millions of people using Amazon, it will sell out instantly. All you need to worry about is restocking. I’m not sure if ASM gave me that impression or if I just had tunnel vision at the time so there wasn’t much they could do.

Here’s an overview of my Amazon FBA journey…

I found a niche where people were complaining in the comments about current saddles wanting a light and then ones with lights that batteries were going dead too quickly. So, I found a seller of extra-large comfortable saddles with detachable light that you could charge. This met the requirements of selecting a product in the course.

Used all software recommended, it had a low competition with high search traffic, pricing seemed right from purchasing materials and shipping to the retail price. Got samples, did custom packaging, built the corresponding website to have a brand presence. No issues using Alibaba and shipping to Amazon FBA fulfillment centers.

What I realized after was the competitors had websites where they were sending people to their Amazon page but only interested in purchasing their product. This would have skewed the research I did.

The only issue with the supplier was some products had faulty lights so I had to ship out a complete package to people who complained as I couldn’t just send a light. At least I got positive reviews from these people.

Used Amazon ads which weren’t very effective but helped at selling at subsided price and getting my listing at the top. Used paid software services to utilize ads. Got my 5-star review rating. Even got “best seller” for some terms.

All this led to was my listing getting hijacked numerous times, where my exact same listing/pictures etc were taken by a rogue seller who could take orders. All I could do is report to Amazon and they would take it down after a few days. It all seemed like a flywheel for Amazon to make money, to be honest. All profits were spent on ads and fulfillment.

In the end, all I wanted was to sell my 500 saddles. I made no money and only recouped around $5k of $8k spent.

It was a great experience and I’m happy I did it as I always wanted to dip my toe in eCommerce. But it was an expensive experience.

I think for me to be successful I would have had to double my investment of $8k. Since when you finally get selling you need to restock ASAP and you don’t really have a cash flow so you need to keep investing.

My plan was to upsell but Amazon makes it very difficult to send people to your own website or email list.

Validated Reviewer 2

“ASM is the Best Amazon FBA Course”

While there are some competing courses that I have worked with in the past, Amazing Selling Machine beats them all. Although ASM has a BIG price tag, the success rate is super high compared to other Amazon FBA courses.

John smith


Amazing Selling Machine – Pro’s and Con’s


  • Rich and Mike provide a comprehensive introduction to FBA.
  • Both teachers are actual Amazon sellers
  • Lots of step-by-step solutions
  • Active support group
  • Annually updated (ASM an individual forum)
  • Entrepreneurial skills.
  • Brand awareness and development.
  • The community of experienced mentors.
  • A complete Amazon FBA training system all in once place.
  • Step-by-step process for ecommerce brands.
  • Marketing strategies that are unique to Amazon.
  • How to realistically source a product the right way.
  • Community support to keep you motivated, accountable and answer questions.
  • 30-day money-back guarantee and ‘ASM 6 Month Success Promise’ so you can effectively purchase the course with zero risks.
  • No prior business experience required.


  • The price.
  • The course has become so big that it lost some of the personal and intimate connection.
  • You need additional capital for inventory and other tools.
  • It’s not a get-rich-quick scheme, there is work!
  • Short term product selection method
  • No content marketing strategy
  • Facebook ads Not well covered
  • Branding strategies Neglected

Amazing Selling Machine FBA Training Course 2021
Amazing Selling Machine is a сourse that aims to teach you how to make money online by selling products on Amazon

FAQs About the Amazing Selling Machine (ASM) Course

  • What is The Amazing Selling Machine? An online training course that teaches you how to start and then scale up a successful Amazon FBA business.
  • Is The Amazing Selling Machine 12 a scam? ASM is expensive but it is certainly not a scam and has many successful students.
  • Can you still make money selling on Amazon in 2021? Amazon just keeps on growing. With over half of all products sold being from third-party sellers, like you and me, then there are still great opportunities for new sellers.
  • What’s included in The Amazing Selling Machine? There is an 8-week online course and you also get help from experienced mentors and a community of fellow Amazon sellers.
  • What bonuses are included in ASM12? The current bonuses are – Private Sourcing Team, coaching calls, ASM Automation Toolsuite and 60 days of free access to their Amazon Advertising Software.
  • What is Amazon FBA? FBA means ‘Fulfilment by Amazon’. This is a program run by Amazon which allows you to sell products on their website without the need for a warehouse.
  • Does the ASM12 course go out of date? The program is regularly updated and you will have lifetime access to any updates.
  • How much does The Amazing Selling Machine cost? Amazing Selling Machine costs $4997 or you can pay in six installments of $997.
  • If I change my mind can I get a refund? Yes, you can get a full refund within 30 days. They also offer their unique ‘6 month Success Promise‘. ASM will give you a complete refund within 6 months as long as you can show you actually tried the course properly. They will even refund up to $7500 in unsold inventory. This is an incredible guarantee, removes all risk and demonstrates their confidence in the training program.
  • Are there any Amazing Selling Machine alternatives? If the price of Amazing Selling Machine is too steep I would definitely consider Marketplace Superheroes which is better for people on a budget.

Amazing Selling Machine Pricing

Amazing Selling Machine Coupon Code 

We’ve seen reports of a discount being offered at the end of ASM webinars. You can try watching one of the webinars to see if they’re currently offering a discount.

Amazing Selling Machine - Save $1,597
Amazing Selling Machine Coupon Code 30% OFF - Pay 1 time to get Save $1,597
4,997.00 6594
Amazing Selling Machine FBA Training Course 2021
Amazing Selling Machine is a сourse that aims to teach you how to make money online by selling products on Amazon
Amazing Selling Machine Coupon Code 15% OFF
Amazing Selling Machine Coupon Code 15% OFF - At checkout, just use the coupon code and you’ll get an immediate 15% discount on any ticket.


ASM helps you build your own successful brand leveraging the massive power of Amazon as fast as possible – even if you have zero experience. I hope you’ve found the answer you were looking for within my Amazing Selling Machine review. Since the guys from Amazing really shielded you from all risks, why don’t you shake things up a little and start building a life that’s truly AMAZING? You so can!! Thanks for reading my in-depth Amazing Selling Machine review. Overall, the Amazing Selling Machine course is a well-executed, comprehensive, easy-to-follow program that really aims to make you a successful Amazon seller.

Get ASM Free Training for 2021

Amazing Selling Machine - Save $1,597
Amazing Selling Machine Coupon Code 30% OFF - Pay 1 time to get Save $1,597
4,997.00 6594

Amazing Selling Machine Review [2021] – The Best FBA Training Course
Amazing Selling Machine Review [2021] – The Best FBA Training Course

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1 Comment
  1. 4.65

    While there are some competing courses that I have worked with in the past, Amazing Selling Machine beats them all.

    + PROS: Lots of step-by-step solutions Active support group Annually updated (ASM an individual forum) Entrepreneurial skills.
    - CONS: a
    Helpful(0) Unhelpful(0)You have already voted this

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