Tradedoubler Affiliate Network
Tradedoubler Affiliate Network Introdution
Tradedoubler is an affiliate marketing platform from TradeDoubler for publishers. Leveraging its 19 years of experience on the market, the company offers both global payments and tracking solutions for publishers. This is an affiliate marketing platform from TradeDoubler that connects more than 2,000 brands with affiliates all over the world. The platform covers all major affiliate marketing channels such as mobile, email, search
- Founded: 1999
- Headquarters: Stockholm, Sweden
- Offices: Sweden, Singapore, UK, Spain, France, Germany, Italy, Netherlands, Poland, Switzerland, Finland, Norway, Denmark, Belgium
- Company size: 800+ employees
Tradedoubler Features
International Reach, European Focus
Tradedoubler boasts doing business in over 70 different countries in the world and has offices scattered across Europe.
Because of this, they’ve made it easier for their affiliates to get paid, no matter where they are. On their website, Tradedoubler says that publishers can be paid in the currency of the country in which they operate.
Just keep in mind that, while you can participate from anywhere in the world, your site must have a significant UK audience.
Tracking Cookies Even When Cookies Are Turned Off
Obviously, for your affiliate commissions to be tracked, the user will need to have tracking cookies in their browser turned on.
It’s true: The great majority of people who are online leave tracking cookies on without giving it a second thought. But what about the people who turn off cookie tracking?
Tradedoubler has developed technology to track affiliate sales even when the browser has cookies turned off. More and more merchants are jumping on board with this program, allowing publishers to get every commission they deserve.
Multiple Pay Events
Like other affiliate networks, Tradedoubler offers the common CPS (cost per sale) model, meaning that affiliates get paid a percentage of each sale when the customer is referred through their affiliate link.
However, Tradedoubler also offers a CPL (cost per lead) model. This means that merchants pay affiliates when they refer a lead. This might mean getting someone to sign up for a free trial, a newsletter or something similar.
Tradedoubler also offers CPC and CPM models, which means that affiliates can get paid per clicks or impressions. However, there are very few merchants who are involved in this type of marketing, so there are fewer opportunities for these two pay events.
The Pros and Cons of the Tradedoubler Affiliate Network
Pros
- Many big name brands. Merchants involved in the Tradedoubler affiliate network include big names like Philips, HP, The Body Shop and more.
- International payments available. Since Tradedoubler functions in many different countries, global payouts are made easier.
- Advanced tracking capabilities. This includes the ability to track affiliate sales even when cookies are disabled.
- Ability to add more than one website per account. With one account, publishers can manage multiple affiliate websites.
- Intuitive reports with many different metrics. Publishers can see the status of their commissions, a monthly overview, check which products are selling best and more.
- Payments made monthly when you have accrued 30 GBP (40 USD). This means a reasonably low threshold and reliable payments.
Cons
- Must have a large amount of UK traffic going to your site. In Tradedoubler’s FAQ, it states that publishers must have significant amounts of UK traffic in order to apply to the network. This is due to the fact that their merchants are almost all UK-based.
- Payments are only made through BACS. There’s no other option for payments except the Bank Automated Clearing System. If you don’t have a UK bank account, you’ll need to apply for international payments once you sign up.
- Somewhat confusing terms and conditions. Unfortunately, Tradedoubler’s websites and the publisher agreement contradict themselves. For example, Tradedoubler’s website mentions that affiliates can promote via social media. However, according to the publisher agreement, affiliates can’t place links on any website that they don’t own. This and other unclear instructions mean publishers need to tread very carefully around certain topics.
Is Tradedoubler Right for You?
Today, we’ve been able to see that Tradedoubler isn’t a scam. In fact, it’s a reputable company with a history of almost two decades in the business of affiliate marketing.
So, how can you tell if Tradedoubler is right for you?
Mainly, it will depend on the location of your audience. As we mentioned before, only websites with a large amount of UK traffic are allowed into the program.
So, if your website has a mainly UK audience, congratulations! Tradedoubler might just be the place for you to succeed in affiliate marketing.
However, if your website doesn’t have substantial UK traffic, it’s probably not worth your time to apply.
All in all, we’ve seen the good and the bad of Tradedoubler.
It’s up to you to decide how well your affiliate marketing strategy fits with this top affiliate network.
