Copywriting Mastery
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Why PAS Still Works (Steven’s Take) When I first stumbled across the PAS formula—Problem, Agitate, Solve—I thought it was too simple to be powerful. But I ...
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What is AIDA? If you've ever studied copywriting, chances are you've heard of AIDA. It's one of the oldest and most reliable frameworks in the game—used in ...
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I’ll admit it: I spent my first two years chasing copywriting “formulas” like a desperate magician hunting for the perfect spell.AIDA, PAS, BAB, 4P — I ...