Blog

Why Stories Sell (Steven’s Take) When I first started writing copy, I avoided storytelling like the plague. I thought stories were for novelists—not ...

Why PAS Still Works (Steven’s Take) When I first stumbled across the PAS formula—Problem, Agitate, Solve—I thought it was too simple to be powerful. But I ...

What is AIDA? If you've ever studied copywriting, chances are you've heard of AIDA. It's one of the oldest and most reliable frameworks in the game—used in ...

I’ll admit it: I spent my first two years chasing copywriting “formulas” like a desperate magician hunting for the perfect spell.AIDA, PAS, BAB, 4P — I ...

The Cost of Missing Essential Features (Steven’s Confession) I used to think every website builder was “good enough.” If it looked slick and could ...

The Starting Point: Why I Almost Quit Affiliate Marketing I’m not here to sugarcoat anything—my first year in affiliate marketing was rough. I ...

Why Go Free? (Steven’s Confession) I get it—spending money on a website builder when you haven’t made your first affiliate sale yet feels risky. I’ve been ...

The Struggle to Build a Site That Converts (Steven’s Confession) Here’s the ugly truth: My first affiliate websites looked beautiful… but barely ...

The Big Three – Why This Comparison Matters (Steven’s Confession) I’ll admit it: I’ve jumped from platform to platform more times than I’d like to ...

Why Your Website Builder Choice Matters (Steven’s Confession) I’ll be straight with you: I’ve had to rebuild entire affiliate sites from scratch ...